Target Your Tourism Marketing Toward Destination Weddings

In a tough economy, few businesses have the assurance that they will stay afloat. One industry, though, might be recession proof: the wedding industry.

Couples spend more than $20,000 for a wedding on average, and most spend 50% more than their intended budget. Before brides start crunching the numbers for flowers, cakes, dresses, bows and candlesticks, they first have to decide on the venue. Although most brides look to local churches and reception halls, an estimated 272,000 weddings a year are destination weddings. If the bride chooses to go this route, narrowing down where she wants to get married can be a simple as a quick Google search. How does your CVB or tourism bureau promote itself to grab her attention?

Your Web site should have strong travel writing and tourism marketing strategies to use for a bride’s growing to-do list. A menu of different venues your destination has to offer including pictures, capacity numbers and proximity to lodging and airports will be her guide as she makes her decision.

Not only can she bring the business of wedding planning to your front door, but her 150+ guests will enjoy the sights and sounds of a new area. Provide walking and driving maps, as well as restaurant and nightlife guides for the attendees to make sure your local businesses get lots of attention.

Weddings put a lot of stress on brides. Market your destination as a one-stop shop for all of their wedding needs, so you can not only make life easier on the bridal party, but be a place they’d love to come back to visit.